The Secret to Finding the Right Home and Something to Look Out For

by WestsideDB on December 22, 2010 · 0 comments

in Homebuyer Seminars,SamoLive Announcements,Santa Monica real estate

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WestsideDB

purple cow 300x209 The Secret to Finding the Right Home and Something to Look Out ForThis may sound canned, but……..honestly, the real secret to finding any home is finding the right Realtor to work with.   There, I said it!

Buyers usually look for homes, and not an agent.  By choosing the right agent, you can find out about properties BEFORE they even come on the market.  And you can form a strategic alliance with someone who has your best interests at heart.  BUYER BEWARE!   Read on about how to protect yourself in your search…

If you look at the research of what Americans think of certain professions, real estate agents and lawyers compete for the bottom of the pile. I’m not here to bash Realtors, for heaven’s sake, I AM one who brings a sense of loyalty and trust in doing what is right – that is, the needs of the client first. Check out this quote I read this morning from Stephan Swanepoel’s book, “2009 Trend’s Report”.
From Steve Morris, the Founder and Chairman of EXIT Realty International!:

“There is practically no educational prerequisite of any consequence and no expense factor to overcome in real estate whatsoever, and these factors can lure in those who are basically unemployable anywhere else.  This makes for a loser mentality.   This is an embarassment.”

I read that and just about fell over!

Here is one of the heads of a large brokerage franchise stating and bolstering the exact thing that common sentiment seems to agree with.

So how does one differentiate oneself as a Realtor from this labeling and mentality?

By being the Purple Cow, as Seth Godin so eloquently wrote about.  By standing out from the herd, in any profession, people will take note of you – just check out some of my testimonials.  They come in all shapes and sizes and flavors, and are the backbone of my real estate business.

I chose a company, Keller Williams Santa Monica because of their incredible training programs, their support, and their leadership in the community that I live and work.  When an agent has some of the best training and legal teams on their side, the customer benefits – they have a strategic edge in any transaction whether they’re buying or selling.

Maybe I sound like I’m ranting about how great I am or how great my company is – I don’t usually toot my horn, but I don’t care anymore if I sound egotistical (if you know me, you know I am pretty humble).  When you are as inspired as I am about what I do and how I get to work with great clients and friends, it’s really easy to say nice things and toot your own horn.

I’ll see you in the neighborhood, riding my purple cow around the Westside.

DB

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